Zan Gallant
Fit First Run Clinic From The Eyes of a New ...
Fit First Run Clinic From The Eyes of a New Leader
Guest User
Brooks Glycerin 20- cushion meets versatility

A running shoe built for the roads, the newly transformed Brooks Glycerin 20 combines comfort, style, function, and technology. Brooks truly outdid themselves with this model of their signature premium-cushioned road shoe; with neutral and stability options, regular and wide widths available, along with two upper styles, there’s a Glycerin 20 for you!

Brooks Glycerin 20- cushion meets versatility
Evan Moore
COVID-19 Information: Store Operations and ...

Our in-store services are re-opening on Tuesday, May 19th! We take this next step to normalcy very seriously and have modified practices, procedures and interactions to ensure a safe shopping and working environment for our community.

Here are some details on what we’re doing to ensure the health and safety of our guests and team members:

COVID-19 Information: Store Operations and Protocols
opinion/motivation, Shoes
Evan Moore
Running & Walking Shoe Types: Neutral vs ...

In today’s rapidly changing running shoe market, brands are constantly finding ways to market themselves as having the latest and greatest shoes for your feet. While major running shoe brands like New Balance, Nike, Brooks, Hoka One One, Saucony, ON Running, Mizuno and Asics (among others) do all produce some excellent shoes, we really encourage potential buyers to ignore the marketing hype and let the fit and performance of the shoe be the deciding factor. In the end, each brand is producing a set of very similar products for different user and foot-types, it’s up to the buyer to find the shoe that most suits their unique shape, support and performance needs!

Over the next few weeks, we’re going to be releasing a guide on each of the major running shoe categories. This will include what to look for, which specific models compete with each other, why they’re different and what you should consider before pulling the trigger on a new pair!

Running & Walking Shoe Types: Neutral vs Stability
opinion/motivation
Evan Moore
Brooks is showing love to our planet, so ...

We need not waste time on explaining the importance of supporting and selling brands that are actively implementing measures to lower their impact on the global environment. It's 2020 and it's time for companies, running brands included, to step up to the plate and find solutions to lower emissions, waste and animal-harming practices. We constantly see brands who are making promises, announcing plans, and promoting a small portion of their line as "sustainable". All the while, at their headquarters (the second most sustainable head quarters in North America for anycompany) in Seattle, Brooks as acted fast and effectively.

New Balance

New Balance 880BK9: Always in Stock—Guaranteed!

IMG_0762.jpg

This month, New Balance releases their latest update to the dynamic 880 series—the 880v9—bringing exciting updates to an already-stellar neutral shoe.

Now, if you’re reading this hoping to find out if they’ve shaved off .05ozs compared to last year’s model, or to be dazzled by fancy descriptors, you won’t find those details here!

While those kinds of buzzwords might help sell shoes, they don’t do much to help fit shoes.

As shoe fitters, we typically ignore catchphrases like “premium knit upper” and “superior EVA midsole,” and instead focus on things like toe-box depth, width offerings, and overlay designs. And, it’s in these crucial fit-related details where the latest New Balance 880 sets itself apart from other shoes on the market!

The 880v9 brings a versatility to our shoe wall that we haven’t had in a while. Runners, walkers, gym-goers, and orthotic wearers can all find success in the responsive and durable neutral shoe. A few highlights include:

  • Sporting a deep heel-cup and a forgiving no-sew toe-box, the 880v9 locks in your heel and gives your toes room to spread.

  • Orthotic wearers know the struggle of heel slippage, but this update is a welcoming vessel for your orthotic.

  • One of the big changes made to the v9 is its modernized, durable, and seamless upper.

  • Have wide feet? The popular black-and-white colourway is now available in wide and extra-wide in men’s (FitFirst only) and women’s sizes (both stores).

 At FitFirst and LadySport, we’re dedicated to looking after all shapes and sizes of feet—and we want to prove it to you. How?

For the first time ever, we GUARANTEE to have your size in stock at all times.

We’ll have the New Balance 880BK9 in women’s 5-12 and men’s 7-15 (men’s at FitFirst only) in all width options (medium, wide and extra wide). No matter where your feet fall in this spectrum, we promise to have your size of this key model in stock. If your size isn’t in store,  we’ll take $25 off once we get it in for you.

Don’t worry about calling ahead or facing a “take what you can get” selection—the New Balance 880BK9 will be ready and waiting. The only question is, where will they take you?